ANX-Cardinal Health Conference Activation

Challenge
Drive traffic of independent pharmacists and pharmacy franchise owners to the ANX table at the Cardinal Health Retail Business Conference.

Solution
Create a fun “Joe Hacker” character to help convey the dangers of a data breach at retail pharmacies. The character was used in social media before and during the show. Our Joe Hacker character walked through the show floor handing out intriguing cards and an offer to win a free Apple Watch.

Results:
- 346 leads collected
- Influenced $2.1 Million in sales