Magneti Marelli Offered by Mopar Marketing

Challenge
Magneti-Marelli Offered by Mopar was an all-makes parts program enabling Chrysler dealerships to service all make vehicles. The program was relatively unknown and Magneti wanted to increase awareness with dealers and consumers.

Solution
Worked with Mopar to create an integrated marketing plan consisting of Rewritten Website for SEO, Print & Digital Advertising, Public Relations & Media Coverage, Brochures, Social Media, and Events/Trade Shows.

Results:
- 250% increase in web traffic
- Increased search performance
- 111% increase in sales
- 52% increase in Facebook likes
- 47% increase of Twitter followers