Ford Grassroots Dealer Meetings

Challenge
Bring attention and traffic to the FordDirect booth within the Dealer Experience Center at five waves of the Ford Grassroots meetings in Dallas, Texas. In addition, we needed to increase enrollments of select products.

Solution
Create a fun and engaging Texas Hold ‘Em Game, in the middle of Covid protocols, where Dealers could pick from oversized cards to complete a royal flush (five grand prize entries), a full house (2 entries), or a pair (one entry).

Results:
- 27.9% engagement/response rate among attendees
- 31.7% increase in enrollments
- Several dealers expressed that we had the best engagement activity