FordDirect Digital Retailing Launch Campaign

Challenge
Create awareness and conversions to the new FordDirect Digital Retailing program featuring Roadster and AutoFi, among existing Ford and Lincoln dealers currently on Roadster and AutoFi retail programs.

Solution
We created a movie-themed campaign including:
- Segmented Email Campaign to existing AutoFi/Roadster users
- Email webinar announcements
- Webinar
- Direct Mail piece with QR code to landing page
- An attention-getting trailer video featuring a volcano and a dragon

Results:
- 42% average open rate for Emails
- 100% achievement of the enrollment goal