Tachi-S Automotive Interiors Expo Trade Show Activation

Challenge
Attract potential new customers for design, engineering, testing and prototyping business for Tachi-S.

Solution
Create a co-branded booth with Lectra and Dürkopp-Adler, to promote the digital journey of an automotive seat. The event was promoted through advertising, a webinar, email and social media. For maximum attention, we displayed two concept seats and gave away electronic collateral on custom, seat-shaped flash drives. We also participated in a panel discussion about the future of automotive interiors.

Results:
- Increased booth traffic/leads by 483%